Technology
Innovation Spotlight solutions
innovation index
2025
Aura Salonware
Salon Management Software
Whether you manage one or multiple locations, Aura Salonware’s all-in-one software helps you simplify operations with a user-friendly interface and intelligent automation. Features include online booking, personalized KPI dashboards, robust reporting including payroll, inventory management, point-of-sale with embedded payments, a comprehensive marketing suite with email, text marketing, two-way texting, and more. Plus, you’ll have a dedicated Account Success Manager who understands your business and works alongside you to make sure you’re getting the most out of Aura’s tools.
Feature Spotlight: Aura's Salon Marketing Services Pro is an AI-powered platform that combines integrated marketing with personalized support to help you attract new clients, retain loyal guests, and increase revenue. Services include premium websites and local SEO to help your business stand out, Google and Meta ads to attract new clients, reputation management to monitor and enhance your online presence, an AI social media assistant, and a marketing dashboard to track everything, all in one place.
Integrations: Aveda, SalonInteractive, Vish, SalonScale, LEVEL Loyalty, KAO Salon Alliance, Tippy
Connect
One salon made $55K in gift card sales in just nine hours by leveraging Aura’s marketing features.
Solutions Guide
Beautista
Recruitment, Education & Career Development Platform
beautista.com
BEAUTISTA is where beauty careers and businesses take flight. This all-in-one platform blends community, education, and next-gen hiring so salons thrive and artists shine. Owners launch stunning career pages in minutes, run geo-targeted ad campaigns, and meet applicants through video portfolios that reveal personality, skill, and vibe—no résumés required. Stylists showcase work, earn skill badges, join live mentor sessions, and connect with brands hungry for talent. Real-time analytics track engagement, hires, and ROI, turning growth into a beautiful science.
Booksy
Scheduling & Business Management Software
Booksy allows service providers and beauty professionals to manage appointments, client communications, marketing, and payments across mobile, tablet, and web platforms. Providers can create Booksy Profiles to use as their website that includes portfolio, ratings and reviews, and service offers and pricing. The Booksy for Customers marketplace app helps clients discover local providers and book appointments directly through their Booksy Profile.
Feature Spotlight: Marketing Suite: A full suite of easy, built-in marketing tools to promote your business, keep your books filled, and build loyal client relationships. All of Booksy's marketing tools are built-in and included with every subscription at no added cost.
Integrations: Google-ranked Booksy Profiles
Connect
Let Booksy handle client bookings for you. You'll save up to 12 hours per month on texts and phone calls.
aurasalonware.com
biz.booksy.com
EnvisionNow
POS Management System
envisionnow.com
EnvisionNow offers a comprehensive management solution designed to streamline operations for salons and spas, featuring scheduling, point-of-sale, payments, and automated marketing tools with AI-assisted content creation. Key functionalities include online booking, two-way texting, product recommendations, loyalty programs, reputation management, appointment deposits, goal tracking, extensive reporting, contactless payments, multi-location support and AI-assisted marketing.
Feature Spotlight: EnvisionNow's Concierge allows you to capture leads from your website and sends timely, AI-powered emails and texts automatically. Segment clients by service interests and deliver personalized messages at every stage, from first inquiry to loyal fan. Keep clients engaged, boost retention, and grow your business without adding to your workload.
Integrations: RxPhoto, Canva, SalonInteractive, Tippy, Vish, QuickBooks Online, WooCommerce
Connect
Inspire by STX
POS Management System
stxsoftware.com
Inspire by STX is a powerful all-in-one small business management and scheduling software that helps you run your entire company in one easy program.
Feature Spotlight: Smart Online Booking: An AI driven tool that only offers the BEST available appointments online (first, last, before or after other appointments and filling double-book space). Forget offering every 15-minute slot – this feature stacks your books, boosts your reputation, boosts revenue and puts you in total control.
Integrations: SalonInteractive, Textel, Tippy, SalonClouds+
Connect
More than 80% of clients book online from their phones, and it is essential to provide the same experience no matter what the device.
Mindbody
Booking & Business Management Software
mindbodyonline.com
Mindbody's B2B platform is an all‑in‑one SaaS solution for fitness, wellness, and beauty businesses—handling day‑to‑day operations like scheduling, reporting, payments, and more.
Feature Spotlight: Mindbody business customers receive exclusive access to the Mindbody app, where 2.8M+ active users are searching for fitness, beauty, and wellness services like yours.
Integrations: All integrations can be found here.
Connect
On average, businesses increase client bookings by 26% within six months of joining Mindbody.
Phorest
POS Management Software
phorest.com/us
Key features include Meta Ads Manager, Phorest Tips, Referral Program with Lead Management, Smart Online Booking, Multi-Location Appointment Search, Online Reputation Manager, AI-Powered Email & SMS Marketing, Memberships, Advanced Marketing Reporting, Phorest Pay, Loyalty, Staff Goals, Pre- and Post-Service and After Care Communications.
Feature Spotlight: With in-depth reporting and dashboards, plus staff performance tracking and goal setting, Phorest ensures you have all the tools you need. Every Phorest salon is paired with a dedicated Salon Success Manager to maximize the system's potential and grow your business effortlessly.
Integrations: Vish, mya, Quickbooks, Instagram, Facebook, Google, Xero, TrueLark
Connect
The AI-powered Phorest Marketing Suite helps the average Phorest Salon bring in an extra $144k annually.
SalonBiz
Salon & Client Management Software
salonbizsoftware.com
SalonBiz is built for busy salons that want to grow with confidence. From rebooking and retail to inventory and commission, it handles the day-to-day so salon owners and stylists can focus on their clients. Whether you're just getting started or running multiple locations, SalonBiz keeps everything in sync with tools that are easy to use and built to fit the way you work.
Feature Spotlight: The online booking platform from SalonBiz puts you in control of the full client experience:
Integrations: Aveda, Demandforce, Listen360, PaySimple, Reach, Textel, Vish, Flossie
Connect
Salons using the SalonBiz integration with Aveda Plus Rewards see 56% more retail sales each month, on average.
Recommend service add-ons
Let clients rebook in a single tap
Keep schedules full
Reduce no-shows
Set a cancellation policy
Sell gift cards
Create limited-time promos, bonus gift offers to incentivize purchases
SalonInteractive
eCommerce and Marketing Platform
saloninteractive.com
Marketing and online retail made easy. Create your own free, fast and easy Online Store so clients can shop with you anytime, anywhere, and you earn commission on every purchase. Instead of worrying about shipping or managing inventory, you can focus on creating unforgettable client experiences. Get clients shopping your Online Store with marketing tools designed just for beauty pros, set up a beautifully designed campaign with Client Connect, and text personalized Product Recommendations directly from the app after every service.
Feature Spotlight: Emails sent from you, for you. Through On Behalf Marketing, let the brands you love and trust send professionally designed emails that drive clients right to your online booking. All emails come directly from your beauty business, ensuring total care of your client relationships. Setup takes minutes and you control the brands sending emails on your behalf.
Integrations: Square, Rosy Salon Software, Envision Now, Inspire by STX, Aura Salonware, Vish
Connect
An average of 11% of product recommendations sent through SalonInteractive result in a client purchase online.
Listen to a testimonial for SalonInteractive!
Vagaro is an all‑in‑one, cloud‑based business tool designed for hair stylists and salon professionals. It offers online appointment booking with automated reminders, customizable calendars (with waitlists and buffer times), credit‑card processing, and POS hardware compatibility. The system includes robust client profiles (service history, preferences, purchases), marketing tools (email/SMS campaigns, promotions), inventory & retail tracking, gift cards/packages/memberships, payroll/commission support, and detailed reporting. It also features two‑way messaging ("Connect") and AI assistance for copywriting. Accessible via web, iOS, and Android, Vagaro helps stylists streamline operations, boost client retention, and grow revenue—all within a single platform.
Feature Spotlight: Vagaro's Connect-by‑Vagaro platform now includes Vagaro AI, a powerful chatbot that automates customer interactions—answering questions, handling off-hour chats via SMS or listing page, and transferring to staff when needed. It boosts engagement and efficiency with minimal effort.
Integrations: Gusto, QuickBooks, Xero, Instagram, Facebook, Yelp, Google, Zoom
Connect
136 million bookings are made on the platform annually, about 258 per minute. Over 17 million of those bookings are from new clients.
Vagaro
Business Management Software
vagaro.com/pro
Zenoti
POS Management Software
zenoti.com
Zenoti is a cloud-based, all-in-one software platform serving salons in over 50 countries. Designed for scalability and reliability, it helps businesses handle online appointment bookings, inventory and employee management, marketing, and data-analysis for growth-focused decisions through a single mobile solution. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.
Feature Spotlight: Grow effortlessly with AI: Zenoti's AI solutions drive growth by automating seamless guest engagement, marketing, and lead management. The new AI Receptionist boosts bookings and revenue by handling front desk calls, routine questions and rescheduling with empathy, 24/7 – so you can focus on delivering outstanding in-center experiences.
Integrations: Shopify, Xero, QuickBooks
Connect
Working with Zenoti has helped us address real business challenges with smarter, more efficient salon technology. This year to date, the Zenoti features we have adopted have contributed more than $1.3 MILLION in sales.
Over 1.5M calls answered by AI - and counting! Powerful AI features like HyperConnect and AI Receptionist streamline front-desk operations and provide personalized guest experiences. These revolutionary elements allow Zenoti's clients to focus less on logistics and more on delivering exceptional service.
—Jamie DeMarco, VP of Salon and Spa Operations at Gene Juarez Salons
ArtistOnGo
Salon Chair Rental Platform
artistongo.com
ArtistOnGo (AOG) is a salon chair rental platform for independent salons and stylists. It helps salons list and rent out unused chairs to independent stylists on a full-time or part-time basis. Salons earn consistent income by filling empty space, while stylists get flexible, affordable places to work, grow their business, and build community.
With ArtistOnGo, salons can easily list, find, screen, and manage renters all in one place. Stylists can work independently, enjoy the salon atmosphere and community, and only pay for the days they work.
BEAUTYBot
AI-Driven Virtual Assistant
yourbeautybot.com
BEAUTYBot ensures that your salon will never miss another call. EVER. BEAUTYBot software creates a personalized AI-Driven Virtual Assistant (VA) for professional salons and spas. Driven by prompts and access into "AI Friendly" websites, this human sounding multi-lingual friendly VA interacts with callers, day and night, when your call center/front desk can't, to help guests and prospects make/change/cancel appointments and answer other salon FAQs. The BEAUTYBot App keeps the salon team in the loop in real-time.
Key Features:
Smart
Always learning
Multi-Lingual
Never sleeps
Real-time
BookedBy
Business Management Solution
bookedby.com
BookedBy offers best-in-class, optimized appointment booking and real time waitlist management. A smart check-in and checkout kiosk supports data accuracy and improves customer flow. Effective marketing outreach, employee and inventory management and robust reporting capabilities highlight a few of BookedBy’s key features.
Boulevard
Client Experience Platform
joinblvd.com
Boulevard offers the first and only client experience platform purpose-built to help appointment-based, self-care businesses with everything from online appointment scheduling and payment processing to SMS messaging and text and email marketing. With features like Precision Scheduling, which leverages AI to analyze booking patterns, appointment durations, and provider availability to suggest the most efficient appointment times, Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to clients.
Capacity
AI Support Platform
capacity.com
Capacity is an AI-powered support automation platform that helps salons and spas streamline operations, improve client communication, and reduce manual tasks. From handling appointment questions to automating confirmations and follow-ups, Capacity makes it easy to deliver faster, more efficient service. Designed to support front desk teams and beauty professionals, Capacity works across chat, SMS, email, and more. It's fully POS agnostic, so it fits into any workflow without requiring system changes. Whether you manage one location or many, Capacity helps beauty businesses save time, stay organized, and deliver a better guest experience at every touchpoint. Book a demo today.
CheckN
Walk-In Solution for Salon Suite Pros
Getcheckn.app
CheckN transforms how salon pros get new clients with no booking apps, credit cards, phone calls, or hassle. Providing today's modern consumer with the ultimate VIP user experience – clients simply text to request a service.
CheckN’s walk-in solution for salon suites unlocks the full value of shared spaces by making it fast and easy for walk-in clients to request services in seconds and for pros to get new clients effortlessly. Pros get a personalized CheckN QR code so clients can instantly request a service and for existing clients share with their friend to get referrals.
CLICS
AI-Powered Digital Hair Color Studio
clics.com
CLICS® is redefining professional hair color with the world's first AI-powered Digital Hair Color Studio. Developed with stylists in mind, CLICS combines a pure tone mixable hair color line with a powerful mobile app and precision dispensing technology to cut color waste, automate inventory, and maximize creativity. Revolutionize how your salon mixes, manages, and monetizes hair color to optimize your operations, elevate your stylists' skills, and improve overall salon profits.
Clover
All-In-One POS System
clover.com
As the world's smartest point-of-sale and business management system, Clover is an all-in-one solution for small businesses in the beauty industry. The streamlined POS experience provides a variety of tools for accepting payments, as well as comprehensive features to manage appointments, employees, inventory, the brand website, and more. With the integration of Clover and its variety of accompanying hardware, small beauty businesses can operate efficiently and curate a seamless experience for customers, while also having the tools to scale their brand.
CorralData
AI Analytics & Business Intelligence Tool
corraldata.com
CorralData is a HIPAA-compliant, AI-powered analytics platform that helps aesthetics practices optimize operations, boost profitability, and enhance customer loyalty without requiring any upfront costs or data engineering expertise.
Seamlessly integrate all your data sources including Zenoti, Meevo, Liine, GA, Salesforce and +500 others, then use AI to build and modify reports, uncover previously hidden insights, and empower your entire team to make data-driven decisions — all while saving time and cutting back on technical resources.
DaySmart Salon
Scheduling & POS Management System
daysmartsalon.com
Whether you're a solo stylist or growing a team, DaySmart Salon gives you the control, flexibility, and support to run your business your way. Prevent no-shows, fill your schedule, and get paid fast with instant or next-day funding. Boost rebooking and retention with easy-to-set-up marketing tools and manage everything from appointments and payments to reporting in one simple, all-in-one system. Choose from plan options designed to include only what you need. Use it at the front desk or on the go with the mobile app. Try it free for 14 days. No credit card required.
Fresha
Marketplace & POS Software
fresha.com
Fresha is the world's largest and most intuitive all-in-one salon and spa management platform, built to simplify operations and supercharge growth. With the industry's most seamless booking flow and elevated client experience, Fresha helps salons convert more appointments and keep clients coming back. Fresha’s customizable loyalty program gamifies retention and boosts revenue, while Smart Pricing allows you to adjust pricing based on demand, maximizing profits. Fresha's marketplace connects top-tier salons with high-quality clients, and their low payment processing rates help keep margins strong. Easy to use, powerful in results, Fresha is where top salons manage, grow, and thrive.
Glammatic
Salon Marketing & Growth Software
glammatic.com
Glammatic builds and manages a salon's entire online presence automatically to help drive new client and talent acquisition.
GlossGenius
Business Management Software
glossgenius.com
GlossGenius is the only software built to help salon and spa businesses grow more with less busy work. With tools that make payments, scheduling, and client management easy for everyone, GlossGenius helps beauty and wellness professionals make more possible for their clients, staff and businesses. GlossGenius is trusted by 90,000+ businesses and is known and loved for:
Login-free client booking
A low, flat 2.6% payment processing rate
Pre-booking at checkout and automated rebooking reminders
Transparent pricing with zero hidden fees
100+ beautiful, easy-to-use features that are designed for growth and save hours every week
INOVSHOP USA
Digital & Interactive Displays
inovshopusa.com
INOVSHOP USA provides a 360° approach to retail. They are experts in Digital Experiences, Interactive and Touch Screens, Content Management, and all digital transformation technology. Whether it’s attracting new clients, increasing your retail sales, or improving the overall guest experience, INOVSHOP’s custom tools will support your salon goals.
Leo Salon Software
Management & POS Software
leoinnovate.com
Leo Innovate is an all-in-one salon and spa management system that helps business owners increase revenue, reduce no-shows, and streamline operations with ease. From online booking and automated marketing to loyalty programs and real-time business insights, Leo makes running a salon simple and profitable. With 24/7 support, customizable staff roles, and a branded mobile app, Leo empowers owners to focus on clients while they handle the rest. Whether managing one location or many, Leo gives you full visibility and control—anytime, anywhere.
Licensify
License Verification Software
licensify.io
Licensify is patented software that connects to BeautyAList's digital pass, a TSA Precheck-style ID that pros and salons create once and reuse everywhere online. The SOC-2-ready engine validates licenses against mirrored data from all 50 U.S. barbering, cosmetology, and massage boards, and can also verify beauty students and vetted international users. BeautyAList tracks every expiration behind the scenes and issues the pass free to every professional. Brands that activate Licensify gain up to a 60% jump in pro conversions, cleaner first-party data, and margins safeguarded by ensuring only verified professionals see pro-level discounts.
Mangomint
Salon Management Software
mangomint.com
Mangomint is the smart, easy-to-use salon software designed to make running your business effortless. From frictionless online booking to powerful marketing and automations, Mangomint helps you save time, increase profits, and create an experience your clients and team will love.
Meevo
POS Management System
meevo.com
Meevo's industry-leading, mobile-friendly platform delivers real-time data and AI-powered tools to elevate client experiences and drive revenue, crafted with insights from years of client feedback by beauty and wellness professionals.
mya
Marketing Software
joinmya.com
Mya is your ultimate marketing software, designed to grow your business by connecting you with the right clients. Boost your revenue, fill your books with dream clients, and increase retention with the #1 Marketing Software used by SALON TODAY's Top 200 Salons. mya captures leads from your website and social media, and guides them through personalized booking funnels based on beauty goals, style, budget, personality and more. With seamless POS integrations, an easy-to-use dashboard, and built-in email and text automations, mya simplifies marketing while keeping it personal. Now available in English and Spanish, across North America, Europe, and Australia.
PatientNow
Practice Management
patientnow.com
PatientNOW is a comprehensive, cloud-based software platform designed for managing all aspects of medical practices, particularly those in the elective medical field like medspas, dermatology, and plastic surgery. It offers a suite of tools for patient scheduling, electronic health records (EHR), medical billing, patient engagement, and digital marketing. It aims to streamline operations, improve efficiency, and enhance the patient experience within these specialized practices.
Skincare Pro
AI Skin Analysis System
perfectcorp.com/business
Skincare Pro is iOS software that leverages AI, trained on 70,000 medical-grade images to calculate and map skin health scores across 15 parameters (e.g., oiliness, pores, acne, redness, etc.) in seconds. It then suggests tailored products and regimens to address key concerns and visualizes how 27 non-surgical treatments, such as Botox or filler, would transform a client's appearance. Aestheticians and dermatologists across the country are using it to streamline consultations and provide data backed insights proven to boost client confidence, treatment adherence, and outcomes.
Podium
Communication Platform
podium.com
Podium is the all-in-one lead management and communication platform trusted by over 100,000 businesses. Designed for medical and aesthetics practices, Podium helps you attract, convert, and re-engage more patients from one centralized, easy-to-use platform. By unifying texts, calls, emails, web chat, reviews, and social media messaging, Podium streamlines every conversation in one place. With powerful built-in automations and a best-in-class AI Patient Coordinator, your practice gets 24/7 coverage—ensuring no lead is missed and more leads are turned into lifelong patients.
Reach.ai
Client Communications & Marketing System
getreach.ai
Integrated with leading scheduling software platforms, REACH.ai is a marketing and communications platform that provides fully automated Text & Email Marketing, AI Chat, Google Integrated AI Reputation Management, Two-Way Blast Texting and much more. Try completely free for 30 days.
Rosy Salon Software
Salon Management Software
rosysalonsoftware.com
Rosy is designed for booth and suite rental salons and those with 1-2 service providers. Efficiently manage your business while allowing renters the freedom to operate independently. Your renters' client information and finances remain private while allowing permission for front desk booking and client check-in. Rosy's embedded payment processing lets each renter collect payment with amounts deposited directly into their bank accounts. In addition to online booking, Rosy offers robust reporting, gift cards, rewards and referrals, in-house notifications, text message and email marketing, and the option to manage any or all stations as rentals. Start your free trial today.
Salon Symphony
Team Management System
salonsymphonysoftware.com
Create, connect and collaborate in countless ways across your entire team with the power of Salon Symphony. Built by and for industry pros, Salon Symphony includes dozens of built-in tools and automations designed to streamline productivity.
Features include: Chat, Tasks, Docs, Events, Surveys, Alerts, Quizzes, Resources, Reminders, Checklists, and more. Now available for redemption in the L'Oréal LEVEL Loyalty Program!
SalonCloudsPlus
Salon Management Software
saloncloudsplus.com
Custom software and AI solution for salons, spas and barbershops. Mobile apps, intake forms, websites, text messaging, reviews, e-commerce, online booking, CRM and more.
SalonScale
Backbar Management System
salonscale.com
SalonScale is a backbar management app that provides real-time insights into the cost of color used in every service, so you can price with confidence and keep more profit. Formula management and waste tracking help your team stay consistent. Smart inventory tracking ensures you only order what you need. The ColorTab™ feature lets you track color usage by stylist and invoice booth renters. Detailed reporting shows exactly what's being mixed, used, and wasted—giving you full visibility into your backbar and helping your salon run more profitably.
SOLE Business Solutions Coaches
AI Business Coaching
sbscoaches.com
SOLE Business Solutions is an AI-powered web app designed for all service providers of the beauty and barbering industry. Built on the foundation of Techniculture, SOLE delivers 24/7 coaching through voice and text chat, offering real-time insights, goal setting, and performance tracking. Integrated with Square, it simplifies numbers analysis and business planning. Professionals gain access to turnkey tools, customizable promotions, ready-to-post social media content, and personalized strategies to boost income and retention.
Spark Pro Global
Virtual Salon Operations Assistants
sparkprosalon.com
Spark is a virtual assistant and operations support agency built specifically for salon owners and beauty professionals. Spark helps you reclaim your time and focus on what you love most by taking care of the rest — from administrative tasks like scheduling and inventory to tech support and marketing initiatives that strengthen your brand. The Spark team understands the unique needs of the beauty industry, providing specialized support to streamline operations, enhance client communication, and boost growth. With Spark, salon owners can scale efficiently, create more balance at the chair, and build a profitable, inspiring business they're truly proud of.
Square
POS Platform
squareup.com/us/en/beauty
From solo stylists to multi-staff salons, Square is the all-in-one platform that helps beauty professionals run smoother, more profitable businesses. Whether you're managing appointments, tracking inventory, or building client loyalty, Square's intuitive tools streamline every part of your operation—so you can focus on your craft. With integrated payments, bookings, marketing, and banking, Square gives beauty sellers the professional polish and back-office support they need to grow.
More than 400,000 beauty businesses rely on Square, processing $22B+ in payments annually. And with 75% of appointments booked online—over a third after hours—Square ensures your schedule fills while you sleep.
Striketip
Tipping App
strikepay.co/us
A world leader in Digital Tipping for salons.
StyleSmart VA
Talent Support
stylesmartva.com
StyleSmart VA is a team of real, beauty‑trained virtual assistants who become part of your salon crew. They slide seamlessly into whatever tools you're already using, like booking systems, calendars, client messaging, and social media. From managing appointments and client follow‑ups to keeping your online presence updated, they handle day‑to‑day tasks so top salon owners can focus on delivering incredible client experiences.
Textel
SMS Management System
capacity.com/salon-sms-software
Textel by Capacity is a salon-focused texting platform that helps beauty businesses connect with clients through real-time conversations and promotional campaigns. From confirming appointments and filling last-minute openings to reducing no-shows, it powers fast, effective communication through SMS. Trusted by partners like Meevo, SalonBiz, and Inspire by STX, Textel by Capacity works with or without POS integration— making it easy for any salon or spa to streamline communication and grow client relationships. Whether you're a single location or a multi-location brand, Textel helps you keep chairs full, teams efficient, and guests coming back. Request a demo today.
Tippy
Tippy Solution & App
meettippy.com
Tippy was built by and for the beauty industry. Tippy helps businesses save on credit card processing fees on tips, and service professionals see an increase in tip income.
Here are some features and benefits of Tippy:
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Try Tippy out completely free today.
Personalized tipping
Detailed tip reporting
Easy to use for everyone
Suggested tip options
Increased tip percentages
Can save thousands on processing fees
No customer app needed
A fun and professional way to accept tip income
Vish
Color Management System
getvish.com
Vish is a smart color management system that helps salons reduce waste, increase profitability, and gain control over their color business. It tracks exactly how much product is mixed and used, ensuring accuracy and consistency across every service. With features like reweighing, automated inventory updates, and real-time usage data, Vish streamlines the back bar and empowers teams to work more efficiently. It's a simple way to make color services more predictable, more profitable, and easier to manage, without disrupting the creative flow.
YouCanBookMe
Online Booking Technology
youcanbook.me/salon-booking-software
Streamline your salon or spa scheduling with YouCanBookMe by Capacity—an easy, customizable online booking tool made for beauty professionals. Let clients self-book and pay for appointments 24/7, selecting services, staff, and times from your branded booking page. You stay in control with real-time calendar syncing, booking rules, and automated confirmations and reminders that cut down on no-shows. Whether you're managing stylists, estheticians, or front desk teams, YouCanBookMe saves you time and creates a seamless guest experience. No complicated setup or software—just hassle-free, effective booking built for beauty businesses and focusing on the solopreneur.
EnvisionNow also provides advanced before and after photos for exceptional client consultations and service tracking. Custom mobile apps for clients and staff are available, enabling mobile booking, gift card sales, and schedule management.
Phorest is the all-in-one software system designed to help salons and medspas grow. From best-in-class support to integrated marketing tools and reporting that simplifies daily operations, Phorest gives you the data to understand your business inside and out.
Listen to a testimonial from Jacob Rodriguez!
Listen to a testimonial from Mark Debolt!
Listen to a testimonial from Daniel Mason Jones!
Listen to a testimonial from AnneMarie Krainich!
As the owner or manager of a salon or spa, your software and technology aren’t just tools, they’re the backbone of your business. They need to be quick, dependable, and designed to meet your specific needs, as well as the unique demands of your team and clients.
This guide is here to aid you in pinpointing the ideal software platform or technology solution to power your salon or spa’s success. We’ve curated and compared the latest features, trends, and innovations so you can make confident, informed choices. Whether you’re seeking a rock-solid booking system, data-rich reports to track your KPIs, precise hair color management tools, or a beautifully customized website, there’s a wealth of specialized companies ready to partner with you. Let this be your helping hand in finding the perfect fit for your business.
Partners of the 2025 SALON TODAY Technology Solutions Guide are listed under Innovation Spotlight Solutions – their support helps make this guide possible. It is our intent that our salon and spa professionals can consistently look to our channels for reliable updates, innovative technology solutions, and trusted resources to support their growth.
Aura Salonware
Salon Management Software
aurasalonware.com
Whether you manage one or multiple locations, Aura Salonware’s all-in-one software helps you simplify operations with a user-friendly interface and intelligent automation. Features include online booking, personalized KPI dashboards, robust reporting including payroll, inventory management, point-of-sale with embedded payments, a comprehensive marketing suite with email, text marketing, two-way texting, and more. Plus, you’ll have a dedicated Account Success Manager who understands your business and works alongside you to make sure you’re getting the most out of Aura’s tools.
Feature Spotlight: Aura's Salon Marketing Services Pro is an AI-powered platform that combines integrated marketing with personalized support to help you attract new clients, retain loyal guests, and increase revenue. Services include premium websites and local SEO to help your business stand out, Google and Meta ads to attract new clients, reputation management to monitor and enhance your online presence, an AI social media assistant, and a marketing dashboard to track everything, all in one place.
Integrations: Aveda, SalonInteractive, Vish, SalonScale, LEVEL Loyalty, KAO Salon Alliance, Tippy
Connect
One salon made $55K in gift card sales in just nine hours by leveraging Aura’s marketing features.
Listen to a testimonial for Jade Salon!
EnvisionNow
POS Management System
envisionnow.com
EnvisionNow also provides advanced before and after photos for exceptional client consultations and service tracking. Custom mobile apps for clients and staff are available, enabling mobile booking, gift card sales, and schedule management.
Feature Spotlight: EnvisionNow's Concierge allows you to capture leads from your website and sends timely, AI-powered emails and texts automatically. Segment clients by service interests and deliver personalized messages at every stage, from first inquiry to loyal fan. Keep clients engaged, boost retention, and grow your business without adding to your workload.
Integrations: RxPhoto, Canva, SalonInteractive, Tippy, Vish, QuickBooks Online, WooCommerce
Connect
EnvisionNow offers a comprehensive management solution designed to streamline operations for salons and spas, featuring scheduling, point-of-sale, payments, and automated marketing tools with AI-assisted content creation. Key functionalities include online booking, two-way texting, product recommendations, loyalty programs, reputation management, appointment deposits, goal tracking, extensive reporting, contactless payments, multi-location support and AI-assisted marketing.
Listen to a testimonial from Jacob Rodriguez!
Inspire by STX
POS Management System
stxsoftware.com
Inspire by STX is a powerful all-in-one small business management and scheduling software that helps you run your entire company in one easy program.
Feature Spotlight: Smart Online Booking: An AI driven tool that only offers the BEST available appointments online (first, last, before or after other appointments and filling double-book space). Forget offering every 15-minute slot – this feature stacks your books, boosts your reputation, boosts revenue and puts you in total control.
Integrations: SalonInteractive, Textel, Tippy, SalonClouds+
Connect
More than 80% of clients book online from their phones, and it is essential to provide the same experience no matter what the device.
Listen to a testimonial from Mark Debolt!
Mindbody
Booking & Business Management Software
mindbodyonline.com
Mindbody's B2B platform is an all‑in‑one SaaS solution for fitness, wellness, and beauty businesses—handling day‑to‑day operations like scheduling, reporting, payments, and more.
Feature Spotlight: Mindbody business customers receive exclusive access to the Mindbody app, where 2.8M+ active users are searching for fitness, beauty, and wellness services like yours.
Integrations: All integrations can be found here.
Connect
On average, businesses increase client bookings by 26% within six months of joining Mindbody.
Booksy
Scheduling & Business Management Software
Booksy allows service providers and beauty professionals to manage appointments, client communications, marketing, and payments across mobile, tablet, and web platforms. Providers can create Booksy Profiles to use as their website that includes portfolio, ratings and reviews, and service offers and pricing. The Booksy for Customers marketplace app helps clients discover local providers and book appointments directly through their Booksy Profile.
Feature Spotlight: Marketing Suite: A full suite of easy, built-in marketing tools to promote your business, keep your books filled, and build loyal client relationships. All of Booksy's marketing tools are built-in and included with every subscription at no added cost.
Integrations: Google-ranked Booksy Profiles
Connect
Let Booksy handle client bookings for you. You'll save up to 12 hours per month on texts and phone calls.
biz.booksy.com
Phorest
POS Management Software
phorest.com/us
Key features include Meta Ads Manager, Phorest Tips, Referral Program with Lead Management, Smart Online Booking, Multi-Location Appointment Search, Online Reputation Manager, AI-Powered Email & SMS Marketing, Memberships, Advanced Marketing Reporting, Phorest Pay, Loyalty, Staff Goals, Pre- and Post-Service and After Care Communications.
Feature Spotlight: With in-depth reporting and dashboards, plus staff performance tracking and goal setting, Phorest ensures you have all the tools you need. Every Phorest salon is paired with a dedicated Salon Success Manager to maximize the system's potential and grow your business effortlessly.
Integrations: Vish, mya, Quickbooks, Instagram, Facebook, Google, Xero, TrueLark
Connect
The AI-powered Phorest Marketing Suite helps the average Phorest Salon bring in an extra $144k annually.
Phorest is the all-in-one software system designed to help salons and medspas grow. From best-in-class support to integrated marketing tools and reporting that simplifies daily operations, Phorest gives you the data to understand your business inside and out.
Listen to a testimonial from Daniel Mason Jones!
SalonBiz
Salon & Client Management Software
salonbizsoftware.com
SalonBiz is built for busy salons that want to grow with confidence. From rebooking and retail to inventory and commission, it handles the day-to-day so salon owners and stylists can focus on their clients. Whether you're just getting started or running multiple locations, SalonBiz keeps everything in sync with tools that are easy to use and built to fit the way you work.
Recommend service add-ons
Let clients rebook in a single tap
Keep schedules full
Reduce no-shows
Set a cancellation policy
Sell gift cards
Create limited-time promos, bonus gift offers to incentivize purchases
Feature Spotlight: The online booking platform from SalonBiz puts you in control of the full client experience:
Integrations: Aveda, Demandforce, Listen360, PaySimple, Reach, Textel, Vish, Flossie
Connect
Salons using the SalonBiz integration with Aveda Plus Rewards see 56% more retail sales each month, on average.
SalonInteractive
eCommerce and Marketing Platform
saloninteractive.com
Marketing and online retail made easy. Create your own free, fast and easy Online Store so clients can shop with you anytime, anywhere, and you earn commission on every purchase. Instead of worrying about shipping or managing inventory, you can focus on creating unforgettable client experiences. Get clients shopping your Online Store with marketing tools designed just for beauty pros, set up a beautifully designed campaign with Client Connect, and text personalized Product Recommendations directly from the app after every service.
Feature Spotlight: Emails sent from you, for you. Through On Behalf Marketing, let the brands you love and trust send professionally designed emails that drive clients right to your online booking. All emails come directly from your beauty business, ensuring total care of your client relationships. Setup takes minutes and you control the brands sending emails on your behalf.
Integrations: Square, Rosy Salon Software, Envision Now, Inspire by STX, Aura Salonware, Vish
Connect
Listen to a testimonial for SalonInteractive!
An average of 11% of product recommendations sent through SalonInteractive result in a client purchase online.
Vagaro is an all‑in‑one, cloud‑based business tool designed for hair stylists and salon professionals. It offers online appointment booking with automated reminders, customizable calendars (with waitlists and buffer times), credit‑card processing, and POS hardware compatibility. The system includes robust client profiles (service history, preferences, purchases), marketing tools (email/SMS campaigns, promotions), inventory & retail tracking, gift cards/packages/memberships, payroll/commission support, and detailed reporting. It also features two‑way messaging ("Connect") and AI assistance for copywriting. Accessible via web, iOS, and Android, Vagaro helps stylists streamline operations, boost client retention, and grow revenue—all within a single platform.
Feature Spotlight: Vagaro's Connect-by‑Vagaro platform now includes Vagaro AI, a powerful chatbot that automates customer interactions—answering questions, handling off-hour chats via SMS or listing page, and transferring to staff when needed. It boosts engagement and efficiency with minimal effort.
Integrations: Gusto, QuickBooks, Xero, Instagram, Facebook, Yelp, Google, Zoom
Connect
136 million bookings are made on the platform annually, about 258 per minute. Over 17 million of those bookings are from new clients.
Vagaro
Business Management Software
vagaro.com/pro
Zenoti
POS Management Software
zenoti.com
Zenoti is a cloud-based, all-in-one software platform serving salons in over 50 countries. Designed for scalability and reliability, it helps businesses handle online appointment bookings, inventory and employee management, marketing, and data-analysis for growth-focused decisions through a single mobile solution. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.
Over 1.5M calls answered by AI - and counting! Powerful AI features like HyperConnect and AI Receptionist streamline front-desk operations and provide personalized guest experiences. These revolutionary elements allow Zenoti's clients to focus less on logistics and more on delivering exceptional service.
Feature Spotlight: Grow effortlessly with AI: Zenoti's AI solutions drive growth by automating seamless guest engagement, marketing, and lead management. The new AI Receptionist boosts bookings and revenue by handling front desk calls, routine questions and rescheduling with empathy, 24/7 – so you can focus on delivering outstanding in-center experiences.
Integrations: Shopify, Xero, QuickBooks
—Jamie DeMarco, VP of Salon and Spa Operations at Gene Juarez Salons
Connect
Working with Zenoti has helped us address real business challenges with smarter, more efficient salon technology. This year to date, the Zenoti features we have adopted have contributed more than $1.3 MILLION in sales.
Listen to a testimonial from AnneMarie Krainich!
Shortcuts
Salon Management System
shortcutssoftware.com
Shortcuts Software has been allowing Salons to Gain, Sustain, and Grow for over 31 years. Their experience and in-house industry experts allow them to tailor their salon management and booking software to suit any salon owner. From solo operators, mid-size salons and barbers, right up to multi-site chains, Shortcuts keeps going where others stop. With 24/7 phone support and management assistance, Shortcuts is there for you every step of the way. Head to shortcutssoftware.com and book a free demo with the incredible Shortcuts team.
Listen to a testimonial from Jade Salon!
BeautyDeskAi
AI Receptionist
beautydeskai.com
BeautyDeskAi is the smart front desk built for modern salons. This AI receptionist answers calls and texts instantly and integrates with booking software. With natural conversation, customizable responses, and built-in salon insights, it's the simplest way to streamline operations and elevate the client experience.
Brook
AI Receptionist
iambrook.com
Brook is an AI concierge purpose-built for the beauty and wellness industry. It automates front-desk operations across phone, text, and webchat, handling bookings, reschedules, payments, and upsells with human-like intelligence. Deeply integrated with leading salon management systems, Brook goes beyond conversations; it executes. Brook automates complex workflows end-to-end with minimal staff involvement. With a rapid onboarding and employee-friendly adoption model, Brook delivers immediate ROI by reducing overhead, increasing bookings, and elevating the client experience. Brook is not just an assistant, it's a client-engagement partner for the modern salon.
Reportlab gives multi-location salon, spa, and wellness brands one set of numbers everyone trusts. The platform connects booking data with payroll, marketing, and finance, cleans it up, and delivers dashboards that owners and managers actually use. See what's driving performance by location, understand membership health without margin surprises, and spot staffing/scheduling issues that create idle time or missed appointments. No vanity metrics, just clear answers and a weekly operating view of what to focus on next. Pricing scales with locations and users, and implementation is included.
Reportlab
Operations Analytics & Reporting Platform
reportlab.io
YouCanBookMe
Online Booking Technology
youcanbook.me/salon-booking-software
Streamline your salon or spa scheduling with YouCanBookMe by Capacity—an easy, customizable online booking tool made for beauty professionals. Let clients self-book and pay for appointments 24/7, selecting services, staff, and times from your branded booking page. You stay in control with real-time calendar syncing, booking rules, and automated confirmations and reminders that cut down on no-shows. Whether you're managing stylists, estheticians, or front desk teams, YouCanBookMe saves you time and creates a seamless guest experience. No complicated setup or software—just hassle-free, effective booking built for beauty businesses and focusing on the solopreneur.
Vish
Color Management System
getvish.com
Vish is a smart color management system that helps salons reduce waste, increase profitability, and gain control over their color business. It tracks exactly how much product is mixed and used, ensuring accuracy and consistency across every service. With features like reweighing, automated inventory updates, and real-time usage data, Vish streamlines the back bar and empowers teams to work more efficiently. It's a simple way to make color services more predictable, more profitable, and easier to manage, without disrupting the creative flow.
Vish
Color Management System
getvish.com
Vish is a smart color management system that helps salons reduce waste, increase profitability, and gain control over their color business. It tracks exactly how much product is mixed and used, ensuring accuracy and consistency across every service. With features like reweighing, automated inventory updates, and real-time usage data, Vish streamlines the back bar and empowers teams to work more efficiently. It's a simple way to make color services more predictable, more profitable, and easier to manage, without disrupting the creative flow.
