Craft with Confidence.
Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Hair by @liamwtylerhair
You’re ready to go all in, your self-expression just waiting to be explored, shown off, appreciated. You line up everything you need—your mixing bowl, foils, and brushes. You already have the knowledge and skills, but you need a color product that ensures you’ll bring your client’s vision to life. That means choosing high-quality color you can trust to deliver vibrant results while maintaining the integrity and health of your client’s hair.
And that’s where Moroccanoil comes in, says Kevin Hughes, Moroccanoil’s vice president of artistry. As the company that launched the buzz about argan oil continues to expand its focus on haircolor, Moroccanoil is now poised to offer the perfect marriage of care and color with new palettes ranging from Intense and Chocolates to Ash Gold and Grey Violet.
According to Hughes, the brand’s expanded portfolio of permanent haircolor, demi-permanent haircolor, and lighteners delivers reliably vibrant, long-lasting results with beautiful color and intense shine while protecting the integrity of the hair through its trademark argan oil nourishment. Stylists get to be creative, while clients can’t turn away from the mirror.
Wearability
Hair by @liamwtylerhair
“The comment I hear the most from excited stylists is about the haircolor’s longevity,” reports Moroccanoil Color Educator Todd Moore. “I, too, was blown away by the wearability of the color. Clients who had been coming to me for 20 years mentioned that their color had never lasted this long. It’s the innovation in the technology that allows the magic to happen.”
Artistic Director Tania Lacoste Major praises the color technology’s sophistication. “The portfolio feels timeless yet current, with shades that are refined, modern, and highly usable behind the chair,” Major notes. “Whether you are formulating creatively or working with single shades, the results are consistently elevated and polished.”
“What sets Moroccanoil apart is the balance between reliability and creativity.”
ProArginine + ArganID® System
Hair by @hairbyhartt
ProArginine, an amino acid found naturally in the hair fiber, is key in Moroccanoil's ProArginine + ArganID® System, serving as a powerful alkalizing agent while protecting hair throughout the color process.
“This system provides long-lasting color results and lively, beautiful hair, even when the canvas isn't at its best,” explains Moroccanoil Educator Todd Moore. “The amino acid-based ProArginine not only shifts the pH in a gentler way; it also patches up cuticle erosion, which prevents color fade and moisture loss and strengthens the hair’s natural defenses.”
“You can feel super confident in your product and focus on delivering the results your guests are dreaming of.”
A Hue For You
Hair by @glorified.hair
Moroccanoil educators are excited about bringing stylists a rainbow and more with the company’s latest shades. Todd Moore tells all:
Intense shades in coppers, reds, and violets. “These shades are staples for any colorist who wants maximum impact from the tone.”
Super-bright coppers, cherry reds, and lilac violets. “Stylists gain the confidence of a traffic-stopping result every time!”
Natural and Chocolate. “In the center of the color wheel lies my two favorite brown and blonde shades, Natural and Chocolate. The Natural series provides a soft but bright result with its cool-yellow reflection, making it the perfect partner for coverage and creating custom bases. And chocolates are the superstars! These rich, decadent shades offer the ideal balance of velvety warmth.”
Iridescent golds, added in 2025. “These stunning shades evoke cozy cashmere and pearl to give guests that quiet luxury vibe, maintaining control of warmth while still letting the most beautiful elements of gold shine through.”
Color + Care + Your Artistry
Hair by @hairby_jennifermarie
Every great service begins with an in-depth consultation, according to Moroccanoil Global Ambassador Jeannetta Walker-Rodgers. That’s how you match client to haircolor decisions.
“It’s an investigative process to see which range is a fit,” Jeannetta notes. “Finding out the client’s needs, lifestyle, time and financial commitment, and desired end results is where stylists should always start. Once you’ve gathered this information, you can choose from Moroccanoil’s amazing color palette to customize looks.”
Walker-Rodgers especially enjoys guiding the client through all the options.
“As an artist, customization choices are my jam,” she says. “It makes my day to have the choice between formulating pure tones in Color Rhapsody with Color Infusions or using pre-blended shades like the Rhapsody Ultimates or Rhapsody 10 Minute. You even get to customize the intensity of shades or the depth and saturation of color with Rhapsody Color Eclipse! Pair that with the options of permanent-color cream or demi-permanent in both gloss and cream? Amazing!”
Take this deep dive into Morocannoil’s color families.
Jeannetta Walker-Rodgers, Moroccanoil Global Ambassador
Color Calypso
Demi-permanent color
Hair by @thatgirljacqq
Color Calypso Demi-Permanent Gloss
For the low-commitment client or the client who changes color often.
Use it to introduce color to a non-color client, refresh existing color, tone balayage or highlights, or blend on white hair for up to 60% coverage.
Intermixable shades delivering multidimensional, radiant color.
Designed to fade out gradually over time.
Result clients love: improved hair integrity.
Color Calypso Demi-Permanent Cream Color
Hair by @glorified.hair
For the low-commitment client who wants color to last.
Use it to increase shine, add conditioning, and deliver manageable hair.
Easy-to-use color formula.
Achieve unbeatable shine, color clarity, and lasting vibrancy.
Result clients love: 9+ weeks of salon-vibrant color.
COLOR RHAPSODY
Permanent cream color.
Hair by @littlemisshair
Color Rhapsody Permanent Cream Color
For the client who wants beautiful all-over color.
Use it to ensure maximum coverage on white hair.
Shades range from rich naturals to vibrant fashion tones.
Up to 3 levels of lift.
Results clients love: long-lasting coverage with noticeable increase in shine.
Color Rhapsody High Lift Permanent Cream Color
For the client who wants creative effects on blonde hair or added depth to brown.
Get creative with precision application of 5 intermixable shades.
Ideal for untreated hair of level 6 or lighter.
Results clients love: true-to-tone color that lasts up to 9 weeks.
Color Rhapsody Ultimates Permanent Cream Color
For hair that needs care ingredients in the color.
Premixed shades for consistency.
Formulated with botanicals and other nurturing ingredients.
Leaves hair hydrated and healthy-looking.
Results clients love: soft feel, stronger strands, less breakage.
Hair by @jesseniaspallet
Hair by @bobbypiins
Your Next Obsession: Color Rhapsody 10
Hair by @emmaporche.hair
You may think the “10" in Color Rhapsody 10 is a perfect score—accurate!—but really it refers to the 10-minute processing time. In just 10 to 15 minutes, you can give your color client radiant, multidimensional results with Color Rhapsody 10’s premixed shades.
COLOR INFUSION
Hair by @shelby_ann_hair
For the client who wants additionally customized haircolor.
7 pure colors to deliver endless possibilities with Color Rhapsody or Color Calypso.
Create vivid shades by mixing with Oxidative Cream Developer.
Achieve pastel tones by diluting with Clear.
Add to other formulas to enhance or neutralize warm and cool tones.
Result clients love: color longevity.
BLONDE VOYAGE
Hair by @themaneartistry
Summer is coming! You can count on blonding services to be in demand.
Blonde Voyage Powder Lightener
For the client who wants controlled, even lightening.
Blonde Voyage Cream Lightener
For the client with damaged hair.
Gentle ultra-conditioning cream.
Up to 8 levels of controlled, reliable lift.
Even application and distribution.
Result clients love: strong, healthy-looking hair—damage gone!
Blonde Voyage Clay Lightener
For the client who likes unique color placement.
Easy-to-use clay formula for freehand techniques.
Reliable lift up to 8 levels.
Spreads smoothly and stays in place.
Result clients love: nourished hair that catches the light.
Look for More Moroccanoil Haircolor Developments Coming This Fall!
THE SHINE GLOWS IN EDUCATION
Marking a new era, the Moroccanoil Academy is expanding to offer more opportunities for stylists to learn the latest trends from the best in the business.
Find Moroccanoil education on all fronts—daily inspiration and education on Instagram, monthly livestreams, quarterly digital summits, and the always-on Color Destination app, designed to keep pros inspired, informed, and connected year-round. And now, Moroccanoil is leaping into an exciting future with the upcoming August 2026 launch of the larger Moroccanoil Academy near New York City’s Bryant Park.
“Our new space will extend our max capacity for hands-on color classes to 35, while still offering custom details that make it a luxury learning environment,” reports Moroccanoil Academy Director Cassie Siskovic. The new academy’s relocation neighboring Rockefeller Center and Radio City Music Hall in the heart of Manhattan provides students with what Siskovic says will be “a quintessential New York experience” that aligns perfectly with the company’s goals to give stylists the confidence to grow their business.
Plus Academy on the Road!
Supporting stylists at every stage of their journey, Moroccanoil also takes its coveted education experience to key cities around the globe, including Mexico City, Los Angeles, Palm Beach, Toronto, London—and more in development. Response to Academy on the Road has been extremely positive, Siskovic reports.
“Many of our facilitators are bilingual, and we provide translated learning materials to students so they can learn alongside peers from different countries and cultures,” Siskovic says. “Giving a stylist from the U.S. the opportunity to learn next to artists from other cultures expands their perspective in ways that go far beyond technique. It’s life-changing. Stylists are hungry for more access, more continuity, and more hands-on education opportunities to apply what they are learning, especially if traveling to NYC isn’t always possible.”
With the growth of the haircolor portfolio, the Moroccanoil education ecosystem now features more classes in smart formulation strategies, advanced color technologies that protect hair integrity, and tangible ways to design looks that guarantee revenue from salon clients.
“We want stylists to leave knowing exactly how to apply what they learned behind the chair,” Siskovic says.
“Together, Moroccanoil’s Academy on the Road and the New York City Academy are working hand in hand. One maintains momentum and accessibility, while the other remains the premiere destination for comprehensive, confidence-building, hands-on, profitability-driven education for all levels of stylist.”
DAZZLE with
Tania Lacoste Major, Moroccanoil Artistic Director
Todd Moore, Moroccanoil Educator
“From the inception of the signature fragrance, the touch and feel of the products, to the feel of a client holding a retail product in their hand during the service or consultation, Moroccanoil provides the experience.”
Touch-ups, clients in a rush, a last-minute appointment in your busy schedule. Now you can say “yes” without compromising the results, even for gray coverage. Moroccanoil’s breakthrough ColorKinetic Booster accelerates the process while nourishing and protecting the hair. And it’s self-timing! You can’t go wrong.
“What makes this innovation exceptional goes far beyond efficiency,” Artistic Director Tania Lacoste Major explains. “The consistency is beautiful, the shine is exactly what you expect from Moroccanoil, and the longevity truly delivers. The shade range is refined, gray coverage is exceptional, and the formula is non-progressive. This means oxidation stops at 10 minutes, so there is no risk of darker areas where application begins. It gives stylists complete confidence and control.”
Use it for up to 5 levels of lift.
Use it for up to 5 levels of lift.
Get creative with precision application of 5 intermixable shades.
Ideal for untreated hair of level 6 or lighter.
Results clients love: true-to-tone color that lasts up to 9 weeks.
Get creative with precision application of 5 intermixable shades.
Ideal for untreated hair of level 6 or lighter.
Results clients love: true-to-tone color that lasts up to 9 weeks.
Cassie Siskovic, Moroccanoil Academy Director
Multi-purpose with consistent, high performance.
Reinforces bonds to help reduce damage and breakage.
Multi-purpose lightener with up to 9 levels of lift.
Result clients love: gentle, non-irritating formula.
Challenge your Creativity.
Work from Inspiration.
HAIRCOLOR
SHINY
