The no.1 salon
blondorplex 9
new
Discover the New BlondorPlex 9, the next generation lightener designed to upgrade your blonde services. Now upgraded with new built-in Metal Purifier Technology for unbeatable clean lift1 and up to 97% less breakage2. BlondorPlex 9 from Wella Professionals is truly a revolution in lightening!
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Wella’s newest, most advanced lightener is turning heads. BlondorPlex 9 is designed to deliver beautiful, creamy blondes with maximum, controlled lift and minimal swelling.
Is it magic? Nope. It’s metal. Lighteners can be unreliable due to metals on the hair that interfere with the lightening process. Wella’s BlondorPlex 9 vegan formula has a built-in metal purifier to capture metals and deliver unbelievable clean lift.
The Power of BlondorPlex
“BlondorPlex is my hero lightener for all my techniques, where I need more lift and to maintain the hair condition.”
–Zach Mesquit, @thezachmesquit
Wella Professionals Global Ambassador
A Revolution in Lightening
Unbeatable Clean Lift.
up to 97% less breakage.
metals on hair interfere with lightening process
built-in metal purifier captures metals
for uncompromised performance
what's new
new blondorplex 9
Our most advanced lightener for maximum lift
Built-in Metal Purifier technology
Optimal lightening performance no matter the starting level
Controlled lift. Minimal swelling.
Vegan formula
BlondorPlex 9 will transform your salon’s blonding services in more ways than one. The built-in metal purifier technology delivers optimal lightening performance, no matter what level you’re starting at, and when BlondorPlex 9 is paired with the new, faster BlondorPlex No. 2, you’ll see up to 97 percent less breakage in just two minutes.
Plus, it’s versatile: Use BlondorPlex 9 with Welloxon Perfect Crème Developers 1.9% 4% 6% 9% or 12%, depending on the level of lightening required in a 1:1.5 or 1:2 mixing ratio to achieve your desired shade.
From foil highlights to free-hand painting to full-head blonding (scalp bleaching) to corrective coloring, BlondorPlex 9 has you covered. Whether you’re using your favorite toner or enhancing your shade with a Shinefinity Top Glaze, you’ll achieve your best blondes ever.
Blondorplex 9 Benefits
“BlondorPlex offers the cleanest, most beautiful lift I have ever seen.”
–Nikki Lee, @nikkilee901
Wella Professionals Global Ambassador
salon Advantages
Offer your clients on-trend looks and services from the No.1 salon lightener in the world*
*Based on the 2024 Professional Hair Color Global Market Brief Study for the bleach coloring sub-product type category published by Kline. 1BlondorPlex 9 + BlondorPlex No.2 vs BlondorPlex 9 alone.
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Protect and Extend your Blondes
Send your clients home with ULTIMATE COLOR, a dedicated color care range with less rinse steps to keep their blonde vibrant for up to 10 weeks.*
Shampoo with ULTIMATE COLOR Sulfate-Free Shampoo to gently cleanse and minimize color fade. It's scalp soothing and detoxes hair from color-distorting metals.
Moisturize with ULTIMATE COLOR Conditioner to reduce porosity and seal pigments in, and revitalize colored hair.
Detangle with ULTIMATE COLOR Miracle Leave-in Mask. This 3-in-1 formula moisturizes while providing UV protection and up to 4x more resistance to breakage for all colored hair.
Finish with ULTIMATE COLOR Shine Spray for smoothness and shine.
Step 1:
Step 2:
Step 3:
Step 4:
* With regular use of ULTIMATE COLOR regimen from salon to home.
Ultimate color
introducing ultimate color
revitalized hair from 1 wash.
*With regular use of ULTIMATE COLOR regimen from salon to home.
patented technology enriched with glycine & B5
Sulfate-Free Shampoo
conditioner
miracle leave-in mask
shine spray
color sealer liquid layer
Color Vibrancy & Scalp Soothing for All Colored hair
Gently cleanses hair. Ideal for post color salon services or at-home care to maintain color vibrancy.
moisture & anti-porosity for all colored hair
A rinse out conditioner for easier and faster detangling.*
*vs non-conditioning shampoo.
moisture, anti-breakage & UV protection for all colored hair
Up to 4x more resistance to breakage.*
Minimize rinsing steps with the Miracle Leave-in Mask, avoiding washing out your color.
*When using ULTIMATE COLOR Miracle Leave-in Mask vs non-conditioning Shampoo.
shine & Lasting smoothness for all colored hair
Up to 4x more smoother hair.*
*vs untreated hair.
instant acidic post-color leave-in for color seal & protection
87% of consumers agree scalp comfort is improved after 1st use.*
*External agreement test with scalp sensitive consumers.
Advanced color care system with patented technology.
GLYCINE & METAL PURIFIER shield hair, offering protection from damage due to free radicals.
B5 helps to replenish & retain moisture from scalp to ends.
lightener
in the world
just got an
upgrade!
New Blondorplex 9 now even better
Blondorplex No.1 Lightener in the world
UPGRADED WITH BUILT-IN METAL PURIFIER TECHNOLOGY
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Create flawless, high impact blondes with up to 97% less breakage1 when using BlondorPlex No.2
Save time and expand your services thanks to faster Step No.2 and 5 min Express Toners
color vibrancy
up to 10 weeks
Locks in moisture from scalp to ends
GLYCINE & METAL PURIFIER
unique & captivating fragrance
B5
Advanced color care system with patented technology
1Instrumental test vs. leading global competitors . 2BlondorPlex 9 + BlondorPlex n°2, vs BlondorPlex 9 alone.
A dedicated color care range with less rinse steps for color vibrancy for up to 10 weeks*
The Perfect Color & Care
Partner for color
vibrancy & revitalized hair
*
ST
Exclusively In-Salon
Color Sealer Liquid Layer
*Based on the 2024 Professional Hair Color Global Market Brief Study for the bleach coloring sub-product type category published by Kline.
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